Personal Branding Tips for the Undrafted
This year’s NFL draft has come and gone. While you may have gone undrafted, you know this isn’t the end of the road. There are many more avenues to pursue before you hang up your cleats. Please remember, though, that the average pro football career is around four years, so you must get as much out of your time as you can.
I can’t help you with your playing skills, but allow me to give you a few personal branding tips that will set you up for short and long-term career success regardless of where you land.
Suppose you’re picked up as an undrafted free agent or receive an invitation to a rookie minicamp tryout. In that case, you’ll want to tackle (pun totally intended) these tips right away. It’s essential to get your personal brand in working order so you can focus on what’s most important: securing a spot on the team!
Refrain from any negative talk. In this period of frustration and disappointment, it’s natural to want to air your grievances. This does you no good. Teams are potentially still considering you, so keeping a positive mindset and refrain from any negative statements about yourself or anyone else via social media or in interviews.
Double down on your narrative. Keep creating content while you wait for the phone to ring. Document your training. Document your fan interactions. Document your community engagement activities. Keep showing teams that you will not just be an asset to them on the field but a stellar steward in the community.
Keep connecting and engaging. Continue to grow your fan base by connecting with followers. Also, engage them further by “liking” and replying to their positive and supportive comments.
Ask for help. Your focus needs to be on honing your craft, but your personal brand is important too. If managing it becomes too much to handle, don’t hesitate to ask a trusted person or hire someone like me to assist you.
As you’re aware, the better you manage your brand, the more likely you’re able to earn more off the field and make a smoother transition once you’re playing days are officially over.
I wish you the best of luck in your journey. If you have any additional questions, feel free to contact me at [email protected].