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Mastering Expectations: How to Avoid Overpromising and Under-Delivering in Business

Let’s face it: we all want to be heroes. We all want to be the one who closes the deal, makes the connection, or solves the problem. But occasion

Spring Clean Your Brand

As the flowers bloom and the birds chirp, it’s not just nature that could use a little refresh—your brand could benefit from some spring cleaning, too. Just as yo

Navigating the Transition: Leadership Lessons from the Field to the Boardroom

Transitioning from the sports field to the business arena requires a strategic approach to leadership. While the glory of sports may be fleeting, l

Is Your Brand Draft Ready v2.0

NFL Draft

As the NFL Combine and draft loom, the spotlight on aspiring athletes extends beyond the field to their online presence and personal brand. Social media

AI and Your Brand: What every athlete needs to know 

In the era of advanced technology and artificial intelligence (AI), athletes must proactively safeguard and enhance their br

Content Ideas for Student-Athletes

The holiday break is a perfect time for student-athletes to refocus on building their brand and develop content for use in the coming weeks. For those who struggle

We’re Hiring

Seeking college Juniors, Seniors, or Graduate students to fill the following Summer internship. To be considered, send your resume to [email protected] by April 30, 2024. Summer

Brand Tips for Entering the Transfer Portal

If you’ve been watching the news, you know that the NCAA transfer portal is one of today’s hottest topics. Over the past several weeks, I&rsqu

A Student-Athlete’s Guide to Selecting a Marketing Agent

After years of debate, collegiate student-athletes are now on the cusp of being able to profit from their name, image, and likeness. With seven states prepar

4 Tips for Student-Athletes to Grow Their Brand

Hoop and money

With comprehensive, division-wide guidance regarding name, image, and likeness (NIL) likely still months away, many student-athletes are left wondering what they can