Spring Clean Your Brand

As the flowers bloom and the birds chirp, it’s not just nature that could use a little refresh—your brand could benefit from some spring cleaning, too. Just as you tidy up your home and declutter your space, it’s important to ensure your online presence is polished and up-to-date.

Clean up your bios. Ensure that they accurately reflect who you are and what you do. Update any outdated information and add any recent achievements or projects you’ve been involved in.

Update your passwords. With online security threats constantly evolving, it’s crucial to maintain strong, unique passwords for all your accounts. Consider using a password manager to help you keep track of them securely.

Audit content. Review and remove any posts that no longer align with your current image or goals. Similarly, untag yourself from any photos or posts that no longer serve your brand or that you’d rather not be associated with.

Purge bots. Pesky bots skew your analytics and detract from the authenticity of your online presence. Use tools provided by the platforms or third-party services to identify and remove these accounts.

Rethink your contacts. Not every person you’re connected to on LinkedIn and other platforms is serving you (and vice versa). If you can’t recall why you’re connected with someone, engage and provide value or delete them. 

Organize photos and videos for future use. Create albums or folders to categorize your content based on themes or relevance. This not only makes it easier for you to find and share content in the future but also ensures a cohesive and consistent visual identity across your platforms.

Delete accounts. Consolidate your online presence can help streamline your efforts and ensure that you’re investing your time and energy into platforms most beneficial for your goals.

By taking these steps to spring-clean your brand, you’ll present a more polished and professional image to the world, ensuring that you’re ready to take advantage of any opportunities that come your way.