Mastering Expectations: How to Avoid Overpromising and Under-Delivering in Business

Let’s face it: we all want to be heroes. We all want to be the one who closes the deal, makes the connection, or solves the problem. But occasionally, we get out in front of our skis by overpromising and underdelivering, which can negatively impact our brand. Believe me, no one forgets someone who left that high and dry. 

Here’s some simple tips to avoid overpromising and under-delivering:

Set realistic expectations: Be honest about what you can deliver within a given timeframe.

Communicate clearly: Keep people informed about progress and potential setbacks. Don’t make people chase you down for info. 

Prioritize effectively: Focus on tasks that align with your capabilities and resources.

Build buffers: When possible, factor in extra time or resources for unexpected challenges.

And if you bite off more than you can chew, here are a few tips to repair your reputation and the relationship. 

Acknowledge mistakes: Accept responsibility for discrepancies between promises and outcomes and express genuine regret for any inconvenience or disappointment. Do this in person, via Zoom, or on a call when possible. 

Make amends: Offer solutions or compensation to affected parties to demonstrate your commitment to making things right.

Commit to improvement: Trust is rebuilt through actions, not words. Implement better processes or communication strategies to show that you’re actively working to prevent similar issues in the future.

And by all means, learn from past experiences. Be honest with yourself and reflect on previous projects to improve future planning and execution.